Earlier, the annual subscription value of Amazon Prime received a hike of almost 50% and rose to ₹1499/yr, whereas the month-to-month subscription value rose to ₹179. Now, the corporate is engaged on a brand new – and cheaper – subscription service for customers in India and has quietly begun its pilot check.
Referred to as Amazon Prime Lite, the brand new tier is being examined with a handful of Prime members within the nation. It comes at a reduced value of ₹999/yr – or $12 per yr – as an alternative choice to the common Prime membership, which prices a further ₹500 ($6) yearly, or $2.20 (₹179) per thirty days. It’s not recognized when Amazon will push the service out of beta and roll it out to extra customers within the nation. When tried, we have been capable of subscribe to the service as effectively.
Whereas the Prime Lite membership will give subscribers entry to a variety of advantages – resembling free two-day supply and ad-supported Prime Video in commonplace definition – it won’t comprise each characteristic that common Prime members can presently get pleasure from.
For one, subscribers to the Prime Lite tier won’t have entry to Amazon Prime Music – for that, they should subscribe to the common Prime tier for ₹179 per thirty days. Moreover, they won’t have entry to free supply inside in the future and the identical day and miss out on streaming ad-free, HD content material.
So as to add to this, Prime Lite subscribers won’t have entry to free e-books, in addition to free video games and in-game content material on fashionable video games. Which means they are going to be unable to get pleasure from the advantages of Prime Gaming, Amazon’s gaming service, which the corporate quietly launched in India on the fag finish of the earlier yr. And final however not least, Prime Lite subscribers may even miss out on entry to no-cost EMI.
Subscribers could have the choice to stream content material on Prime on two gadgets – TV and cellular – and can have the ability to watch dwell sports activities content material as effectively.
Now that we have now lined what Prime Lite subscribers will miss out on, allow us to see what they are going to get in the event that they subscribe to the brand new tier. For one, they are going to have the choice to stream limitless content material on Prime on two gadgets – TV and cellular – which is a downgrade from the three gadgets (cellular, TV, and laptop computer) the place Prime members can stream their content material.
Nonetheless, Prime Lite members will have the ability to stream and watch dwell sports activities content material on their gadgets as effectively. Moreover, they are going to have entry to unique and early entry to offers alongside an infinite cashback of 5% on Amazon Pay ICICI bank card – digital and Present Card purchases are exempt from this as a result of they earn 2% again. The free two-day and commonplace supply of products and gadgets will likely be made accessible to Prime Lite subscribers, together with free No-Rush Transport to eligible addresses and a cashback of ₹25. No minimal order worth is required for traditional supply at no further price.