Amazon reportedly engaged on a standalone app for sports activities content material

Whilst Amazon is tightening its belt, freezing recruitment, shutting down its models, and endeavor mass layoffs, the behemoth is doubling down on investments in providing dwell sports activities content material on its platforms. Including to that, it’s now reportedly engaged on a separate app – one that may solely supply sports activities content material to its viewers, stories The Data.

For now, there isn’t any phrase as to when Amazon will roll out the app, and the corporate has supplied no touch upon the matter up to now. This app, in case it does make it to normal availability, comes quickly after Amazon CEO Andy Jassy revealed that streaming of dwell sports activities content material was an space that might proceed to see investments by Amazon as a part of its streaming ambitions (despite the fact that cost-cutting measures could be applied throughout different models and divisions).

Nonetheless, don’t financial institution on receiving the standalone app anytime quickly, particularly since it’s potential that Amazon could in the end shelve the plans for the app altogether. Nonetheless, if Amazon continues to push investments in an space that’s having fun with elevated consideration from Bug Tech gamers, then it will place a greater spotlight on Amazon’s sports activities content material.

Moreover, it would make it simpler for viewers to seek out and examine sports activities content material on an app that’s created solely for that function – at the moment, it’s included in the primary Prime Video platform. The app may also complement the corporate’s efforts to double down on sports activities, making it much less cumbersome for viewers to seek for the sports activities content material that they’re in search of amidst Prime Video’s quite a few titles. Contemplating that sports activities are an space that continues to be an enormous attraction for dwell viewing, it appears to be an appropriate space for Amazon to focus on in future investments and create a brand new means of producing a gradual stream of income.

Presently, Amazon has bagged unique streaming rights to the NFL’s Thursday Night time Soccer, together with Premier League soccer matches within the UK, and has unique sports activities discuss reveals on Prime Video. Now, it stays to be seen whether or not the standalone app pays dividends because the street is just not with out obstacles.

For one, a brand new app will put strain on Amazon so as to add extra worthwhile content material to its rising library of sports activities content material and comes at a time when the price of sports activities content material has gone up in recent times. YouTube, final week, reportedly agreed to pay $2.1-2.2 billion because it secured the rights to the NFL Sunday Ticket package deal.