Instagram is testing a brand new full-screen feed

The battle for dominance within the social media sphere continues to accentuate as new platforms enter the sector and current ones are including new options to draw and retain extra customers. Meta-owned social media platforms Instagram and Fb are among the many latter, and now, Instagram is testing a brand new full-screen mode for its feed and an up to date navigation bar.

For Instagram customers, this may make their expertise on the platform higher and extra participating as they will uncover new and thrilling content material extra simply. This new and immersive full-screen feed seems to enhance the best way photos present up. This may also assist Instagram suggest to customers who don’t comply with them — one thing that’s just like TikTok’s “For You” providing.

The identical was introduced by Meta CEO Mark Zuckerberg in an Instagram Tales, the place he wrote that the corporate wished to make issues simpler for customers to find content material and join with their associates. For now, this take a look at will probably be rolled out to a restricted variety of individuals “quickly.”

In case you are fortunate sufficient to be a part of the choose variety of individuals, then it is possible for you to to see movies virtually totally full display whereas scrolling by means of your feed and see the navigation bar seem beneath them the content material. The Instagram emblem and different high buttons stay on the high.

This sounds eerily just like what TikTok provides to its appreciable consumer base, and it will not be the primary time social media platforms have developed new merchandise or options to compete with the Chinese language upstart, which had been a quick hit when it rolled out. That is how Fb and Instagram’s Reels had been born, in spite of everything.

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With over 1.4 billion customers throughout the globe, Instagram is likely one of the high social media platforms of the day, but it surely has had its personal struggles and criticisms. It stays to be seen whether or not the brand new full-screen feed and an up to date navigation bar on the backside of the Instagram app (the place shortcuts will probably be added for creating posts and accessing messages) are profitable or not.

As a result of in accordance with a few of the replies on Instagram’s tweet on the event (which was mainly simply sharing a screenshot of Zuckerberg’s Story), a number of customers are usually not trying ahead to having this characteristic.

This growth comes a month after Instagram had began experimenting with a full-screen feed. Final month, it began engaged on an analogous characteristic the place feed posts didn’t lengthen all the best way to the highest of the display, though it was not well-met by customers.