Netflix rolls out Profile Switch to permit shared customers to switch viewing knowledge to new accounts of their very own

If there may be one Netflix account, then at the least two folks share it. Netflix is aware of this, and its marketing campaign towards password sharing has been an extended one. In March, the streaming large introduced that it’s going to enable subscribers in Chile, Peru, and Costa Rica to share accounts with folks exterior of their households in change for an additional payment. Later in July, it began testing an “add a house” function in choose markets. And now, it has introduced the launch of “Profile Switch,” a brand new function that can let customers of an present account swap to a brand new one with out having to rebuild their profile.

In different phrases, in case you are mooching off another person and utilizing their Netflix account, you’ll not should lose your knowledge corresponding to personalized suggestions and viewing historical past, and begin anew once you create an account that you’ll pay for. With Profile Switch, you’ll be able to seamlessly switch the personalised viewing knowledge to the brand new account and never have to start out from scratch.

“Individuals transfer. Households develop. Relationships finish. However all through these life modifications, your Netflix expertise ought to keep the identical. Right this moment, we’re launching Profile Switch, a function that lets folks utilizing your account switch a profile — retaining the personalised suggestions, viewing historical past, My Record, saved video games, and different settings — after they begin their very own membership,” Netflix product supervisor Timi Kosztin knowledgeable in a weblog publish. This function rolled out to all Netflix customers throughout the globe from Monday, after being examined in Latin America and turning out to be an enormous hit.

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As quickly as Profile Switch can be out there in your Netflix account, you can be notified through e mail. As soon as it’s out there, go to the profile icon on the Netflix homepage and click on on the “Switch Profile” possibility. Comply with the on-screen directions to create a brand new profile with its personal related e mail deal with and password, full the method, and share the information. Profile Switch may be turned off at any time out of your account settings.

The addition of this function, Netflix hopes, will stop the streaming large from persevering with to lose subscribers – one thing it has witnessed this yr in an alarming quantity. Whereas it misplaced 200,000 subscribers within the first quarter of the yr, the next one noticed it clock its largest quarterly loss and lose round 970,000 subscribers. It blamed a few of its ailing fortunes on freeloaders who partake within the accounts of others, estimating that round 100 million households partook in account sharing.

If the freeloaders really create accounts of their very own – ones that they’ll pay out of their very own pockets – then it should present a much-needed breather to Netflix and assist it compete more durable towards rivals corresponding to Disney+.