Zomato stops taking new memberships for its ‘Professional’ loyalty program

When you have been seeking to subscribe to Zomato‘s loyalty applications, then you might be in for a disappointment. The meals supply large has confirmed that it might now not onboard new members and service provider companions to its Professional and Professional Plus programmes. Of their locations, a brand new “expertise” is within the works, because the Deepinder Goyal-run meals supply app is working with prospects and restaurant companions to craft one to interchange the present ones.

If you’re already a member of the Professional or Plus applications, then it is possible for you to to benefit from the perks so long as your subscription lasts, however you can not renew or prolong it.

That is the newest rejig Zomato has made into its loyalty applications, because it seems to extend buyer frequency on its app and minimize down on its losses.

“Thanks for being part of the Zomato Professional program. The membership is unavailable for renewal as we’re engaged on a brand new and higher expertise for you. We request you to verify the Zomato app to remain up to date on the newest choices,” learn a message by Zomato to its customers who’ve been making an attempt to resume their expired Professional memberships.

A spokesperson by Zomato confirmed the event, saying, “Whereas Zomato Professional and Professional Plus have been beloved tremendously by our prospects and retailers, we wish it to be much more useful, particularly for essentially the most engaged prospects and service provider companions.”

“We’re taking suggestions and dealing intently with our prospects and restaurant companions to craft a brand new program. In the meantime, we’re not onboarding new members and service provider companions to Zomato Professional and Zomato Professional Plus. Whereas lively members can proceed to get their advantages as promised, they will be unable to increase/renew their memberships as soon as their membership tenure expires,” the spokesperson added.

Zomato Professional, which replaces the erstwhile Zomato Gold membership providing, had a great run of two years, by which it managed to drive visitors to its platform and have become the meals tech behemoth’s flagship loyalty program.

Getting a Zomato Professional subscription will give person entry to reductions after they order good on-line or dine out at Zomato’s companion eating places. With a Professional membership, the supply cost was rendered nil as nicely.

One yr after Professional was launched, Zomato Professional Plus rolled out as a premium iteration of the Professional subscription.

In associated information, Zomato determined to cap the cashback on orders positioned by way of the co-branded bank card with RBL Financial institution.

The brand new cap is 500 Version Money each day. Expenditure carried out on Blinkit’s app (which had been acquired by Zomato earlier) has been added to the cashback scheme.